25 Ways to Increase Traffic to Your Website

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you’re wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

how can i define budget for google adword

how can i define budget for google adword

 



Building a Google AdWords budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless.

But a well-planned budget is an essential part of being successful with AdWords.

During my career as a digital marketing consultant, I have been asked to plan and adjust AdWords budgets on a daily basis. With that frequency, I needed an easy solution that would generate ballpark Google AdWords budgets quickly and accurately. So, I built a budget calculator.

The calculator eventually became known as the “Million Dollar AdWords Tool,” because I followed a similar framework to help clients build million-dollar AdWords campaign strategies in just a few minutes. Today I am sharing my AdWords Budget Calculator with you!  You can download the AdWords Budget Calculator for free and use it to plan your budget.

The rest of this post will guide you through the strategy that goes into planning a successful Google AdWords budget and show you how to use the AdWords Budget Calculator.


google adwords budget calculator

How much should you spend on Google AdWords?

Some advertisers spend until they hit a monthly quota. Others focus entirely on revenue to guide their spending.  My strategy preference has always been to focus on maximizing profit within your desired Google AdWords budget.

To create a profit-driven budget strategy, we need to know some basic data about our business.

Gathering this data can be difficult, but well worth the payoff. This guide will walk you through how to find data for your AdWords budget the easy way. The guide and the budget calculator will also help you find estimates when the data you need isn’t available.

How to plan your Google AdWords budget

Step 1: Gather your organizational data

Budget Estimate – First, you need a baseline budget. Start out with an amount that you’re comfortable with spending each month. Make sure it’s within your company’s expectations as well. You can adjust this number to be more accurate as you gather data from your real-life campaigns after launch.

Average Cost-Per-Click – This is the average amount Google will charge you when one of your ads is clicked on. You can find cost-per-click estimates using the Google Keyword Planner. But be sure to take these estimates as a loose guideline, and feel free to adjust based on historical advertising data you have available.

How to use Google Keyword Planner to find cost-per-click estimates

To obtain estimates in the Keyword Planner input any search term that you might want to advertise on into the “product or service” field.   If you haven’t done any keyword research yet, you can enter your website address into the “landing page” field to generate keyword ideas.

Keyword Planner Google AdWords budget

Google’s Keyword planner will then return a list of keyword ideas correlated with your search term. You can use the number from the suggested bids column as your cost-per-click estimate. Your actual cost-per-click will vary, so make sure to compare your initial budget to your actual results.

Keyword Planner Google AdWords budget

Note: When you start creating ads you will want to go beyond Google’s Keyword Planner to find the best search terms. If you want to learn more about keyword research, our Free PPC Mini-Course includes a lesson on advanced keyword research techniques.

Conversion rate – What is the rate your visitors convert into customers on your website? If you don’t know your conversion rate, use ~1-2% to start. That is the “average” for the web, although most sites convert at a much higher, or lower rate.

Step 2: Enter your data into the AdWords Budget Calculator

This is the fun part!! First, download our Google AdWords Budget Calculator provided below. Then follow along with the rest of this guide.

The grey cells in the spreadsheet are variables you can change to see how the adjustments affect your return on investment (ROI).

google adwords budget calculator

Inputting the data you collected in step 1 will provide you with some preliminary projections.

Step 3: Project how online advertising affects your bottom line

To develop a budget that will accurately reflect your return on the money you spend in AdWords you need to include some of your cost and sales data in the Budget Calculator.   These values are defined below. Once again, you can use estimates if this data is not readily available to you.

Average deal size is the average amount of your customer’s total purchase.

Product margin is the amount of income you generate above your cost of goods sold. For example, if your cost of goods sold is $1.00 and your product price is $1.50, then your product margin is 50%.

Proposal (quote) given is the rate at which your ads result in a customer being given a price estimate.

Quality leads (connected sales opportunities) is the rate at which leads enter into your sales cycle and connect with one of your sales representatives.

New customer acquired is that rate at which leads turn into paying customers.

Factoring your product costs into your Google AdWords budget

If you are primarily an online seller, then product margin and average deal size will be the most important metrics to focus on in the lower half of the budget calculator. You can fill in the other numbers at 100%.

Evaluate how your sales structure affects your AdWords budget strategy

If you plan on using AdWords to traffic customers to any offline sales channels, then you want to have an idea of how successful you’ll be at converting those leads into customers. Offline sales channels can include follow-up calls or emails made by salespeople after a customer submits information into an online form. These metrics are represented in the budget calculator by connected sales opportunities, quote given, and new customer acquired.

If you sell exclusively online and do not do any lead generation, then all the offline metrics [connected sales opportunities, quote given, new customer acquired] should be marked 100% in the Budget Calculator. Since you’re selling online, the visitors that click through on your ad will either purchase or leave your site. You could also modify this sheet to include details about any lead nurturing funnels you have in place.

With all your data in the calculator, you get a more precise idea of how your costs affect your AdWords budget.  You can also start to see where your efforts need to be directed to create a profitable advertising strategy.

Step 4: Use your estimated budget to plan your AdWords strategy

Which areas of your advertising plan or sales strategy do you need to focus on to make your AdWords budget efficient? Improving your website, landing pages, or sales funnel to increase conversion rate is one of the most common ways to make AdWords more profitable.

Targeting low-cost keywords to reduce cost-per-click can also have a big impact on your ROI.

If you’re in a low traffic market, you may need to increase the price of your product, or decrease cost, to make your ad campaigns profitable.

There are many adjustments that you can make both on and offline to increase the effectiveness of your advertising. The AdWords Budget Calculator can be used to focus your PPC strategy, and help you make the most efficient changes.

The key to finding the most effective AdWords budget formula is to start out small and test your optimizations 

As you make adjustments to your AdWords marketing strategy, you can input your data back into the calculator and measure the impact on your ROI.  Once your strategy starts to become effective, you can ramp up spending to increase the amount of profit your ads are generating.

Now that you know the how to develop a data-driven Google AdWords budget, we can answer the initial question.

How much should you spend on AdWords?

You should spend… Enough to test the optimizations you need to make to your advertising, sales funnel, or product offering. Then, after you’ve found the right formula spend as much as you want, as long as it continues to be profitable!

You can use the Google AdWords Budget Calculator to keep your advertising strategy on-track as changes happen over time.

In PPC Mastery Course, we provide all our students with our advanced AdWords Budget Planning Tool as a bonus.  The advanced tool includes my AdWords lead generation model.

Want to check it out?

best website editor for windows

10 Best Free HTML Web Editors for Windows

An HTML editor is a special kind of software that helps in creating and editing of HTML code, which is the markup of a webpage. They work the same as other text editors by allowing users to enter raw text. Since they can be used to boost productivity in web development, many web developers use them to create and also maintain their websites. There are different types of HTML editors out there today.

Here are the best free HTML editors for windows that you can use in your web development:

1. NetBeans

NetBeans
This is a Java IDE that is excellent in the creation of great web applications. Since it is an IDE, its learning curve is steep. This is because it does not always work the same way as other web editors. You only need to get used to it and you will love working with it in the creation of the most robust web applications. It has a version control feature, which is great to use if you are working in large web development platforms.

2. Notepad++

Notepad++
This is one of the best free HTML web editors you will find out there for Windows. It is basically a stronger version of Notepad program, which is available in Windows by default. It is therefore only meant for Windows. With it, you get line numbers, hints, color coding and all the other helpful tools that you will need, which the standard software does not have. All these additions are what makes Notepad++ a great choice for front end developers and web designers as well.

3. Microsoft Visual Studio Community

Microsoft Visual Studio Community
This is also an IDE that can help programmers and developers start on a great footing in the creation of internet applications for the web, desktop as well as mobile devices. You get a free download with this software. There is also a paid version, which comes with a number of free trials, which can be used for professional as well as enterprise development.

4. Komodo Edit

Komodo Edit
This is an open source software that comes absolutely free for web developers. It is great because it comes with so many great features that you can use for HTML as well as CSS development. You also get extensions that can help you add language support and other great features plus special characters to your projects. It may not be the best available HTML web editor but it does extremely well whenever it is used.

5. BlueGriffon

BlueGriffon
This is a great web editor to use as it shows how your work will be rendered in all the standard browsers. The software is available not just for Windows but for Macintosh and Linux as well, and it comes in a variety of languages to suit different developers. It is in fact a WYSIWYG editor, therefore a great choice particularly for beginners and small business owners, who are interested in a more visual way of working.

6. Eclipse

Eclipse
This is a great platform to choose if you are the kind of developer who does a lot of coding in different languages and on different platforms. It is quite complex and structured as plugins, such that you only need to look for the right plugin when you want to edit something. It has some of the best features, which can be quite helpful if you are working on complex web applications. It can help you develop all your applications quite easily. Some of the plugins you get with this software are Java, PHP and JavaScript plus plugins for mobile developers.

7. BlueFish

BlueFish
This is a great HTML web editor, which is full of great features, which are capable of running on a number of platforms, which includes Windows, MacOS-X, Linux among other great platforms. There is the latest version, which has more capabilities and has fixed the flaws of the previous version, to make it even better for developers. The software comes with some of the best to note features for instance auto complete of many languages, project management, code-sensitive spell check, Snippets and autosave. Since it is not just a web editor, it is flexible enough and therefore can also be used by developers who write in more than just HTML.

8. CoffeeCup Free HTML Editor

CoffeeCup Free HTML Editor
This one is available as a free version as well as a full version, available for purchase. The free version is a great choice too, though it does not come with full features, which can limit you on how much you can do during web development. There is also an upgraded version, which offers support for responsive web design, Responsive Magic. The free version is great on its own though. It is the best choice for beginners in web design and development and also for small business owners.

9. Emacs Profile

Emacs Profile
This is a software that is found on most of Linux systems. Its main advantage is that it can allow the user to edit a page even without installing the standard software. It is however a little complicated when compared to other editors, but it offers more features that can help a developer a lot in creating any types of web applications.

10. Aptana Studio

Aptana Studio
This is a great choice of web editor if you want to create rich web applications all the time. It does not really focus on HTML but on JavaScript and other elements necessary for successful web development. It is however not the best for anyone that is interested in a simple web editor because it is rich, with great tools to help you handle any web development need that you may come across. The main problem though is that the software does not show any updates since its release.

You need to ensure that you make the right choice when it comes to web editors for Windows because this is what will help you boost your productivity in web development. You also want to choose an editor that will help you build as well as maintain your web applications.

Top 8 Best Off-Page SEO Techniques You Can Use in 2018

Top 8 Best Off-Page SEO Techniques You Can Use in 2018

Off-Page SEO Techniques You Can Use in 2018

Search Engine Optimization (SEO) is one of the best techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo, and others. And the Off-Page SEO helps make your website popular on the Internet, so you can get more visibility. With the on-page technologies, we can get visibility in search engines, but only SEO techniques will help you improve the position of your website in SERP.

See the list of Top 8 Best Off-Page SEO Techniques in Trends.

1. Creating Shareable Content – A unique content is always the KING in search engine optimization (SEO). Always creating unique and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

2. Focus On Your Keywords – Keyword research is definitely on-page SEO factor. But here’s one thing you should remember. If you are not careful about keyword targeting, you will attract the wrong links from other sites (remember, link relevance is a great off-page SEO factor). So if you want to get more from off-page optimization, target the right keywords.

3. Social Media Platforms – A major off-page SEO best practices are social media engagement. If you want to make your business, website or popular blog, connect with people on many social media platforms. The presence of social media will help you grow your business and will also help you get more backlinks.

See the list of Social Media Platforms

  • Facebook
  • Twitter
  • Linkedin
  • Google Plus

4. Blog Commenting – Blog Commenting is an effective way to make to improve your site Rank. It is the best way off-page SEO link method to build methodology in this manner you can create powerful backlinks to rank your blog.

5. Start Making Video and Submission – Video Submission is an effective way to make your video popular, go to the popular video submission sites, and give appropriate headlines, descriptions, tags and reference links. These are more popular ways of getting quality backlinks because all video submission websites have a high PR.

See the list of Video Submission Sites

  • youtube.com
  • vimeo.com
  • vine.co
  • ustream.tv
  • dailymotion.com/in

6. Image sharing – Share your images on popular image submission websites customize them with the correct URL and title tags before submitting your images. Before submitting your images, check that they have the proper title, description, and tags.

See the list of Image Sharing Sites

  • instagram.com
  • tumblr.com
  • picasa.google.com
  • imgur.com
  • mediafire.com
  • flickr.com

7. Social bookmarking – Social bookmarking sites (SBM) are one of the best ways to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you get high traffic on your webpage or blog.

See the list of Social bookmarking Sites

  • stumbleupon.com
  • diigo.com
  • slashdot.org
  • digg.com

8. Question and Answer – The best way to get high traffic is through question and answer websites. Join high PR questions and answers sites and search for questions related to your business, blog or website, and give clear answers to these questions. Enter a link to your website that will help you get more visibility.

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

We are experts at local SEO in the UK and the ideal solution to get your business (and its services) to page one of Google. Our Google Certified Engineers have achieved page one results for thousands of clients in a wide range of industries, so no matter what business you are in, we can help get you to page one of Google and keep you there.

 

Our comprehensive SEO process includes:

 

Keyword selection – To start your online journey and the first step to the all-important page one presence, we will work with you to gain a clear understanding of your requirements and the target audience you wish to reach. By identifying the appropriate keywords that are relevant to your business/services we can then begin the process with an evident end goal.

 

Keyword research – We review the chosen keywords before implementing the SEO to ensure we have an understanding of the competition and the search density involved. This gives us an advantage when instructing our team of professional copywriters and the SEO team as we have already carried out the research required for the process to begin quickly and efficiently.

Content building – Our team of professional copywriters have excellent knowledge and experience of Google’s best practice SEO, and will devise copy that promotes your business and services in-line with Google’s specific guidelines.

 

Page optimisation – On all of the websites we build we have an onsite SEO team that carefully checks for 100% optimisation across every element that is implemented throughout the process. From title tags and meta descriptions to internal linking and footer links, we cover everything possible for Google to crawl the website and link with the keywords chosen to provide page one results for your business.

 

Link building – We provide your website with premium backlinks, using only safe and secure directories to allow Google to recognise your company and rank accordingly. The link building team carefully choose the directories unique to the company’s industry to prevent the backlink becoming a negative optimisation.

 

Performance measurement – The SEO team at promoteUK analyse websites on a daily basis, monitoring the page rank, as well as considering competition and acting efficiently to boost the websites performance to give the very best chance of achieving the ultimate page one result.

 

Google’s algorithms – Taking into consideration the vast usage Google has, they need to make sure guidelines are put in place to filter the best matched and most deserved results to the first page. They do this by updating the search platform with various updates, such as Penguin, Panda & Page Rank, which in essence allows them to filter out undeserved websites that may have used unethical ways of ranking on Google. This makes what we do even more important as we review the updates and make changes to your website accordingly so you do not lose your page one position. We do all of this for you for no extra charge throughout the term of your contract.

 

Reporting – Our ‘Reports on Demand’ service is a really easy way for our clients to review their performance. Simply email our Reporting Team via reports@promoteukltd.com and you will receive a detailed report within 2 working days. These reports include all chosen keywords with the corresponding page position, as well as the traffic of users visiting your website and how they got there. This simple process allows you to monitor performance as often as you like, and seeing the progression will give you a complete insight into the performance and progress of your chosen keywords.

How to promote your or my business website

How to promote your or my business website

Success with the search engines (Google, Bing, etc.) requires two things: firstly, your webpages need to be set up so that they highlight your key phrases and are search engine friendly. This ensures that the pages have the potential to do well with the search engines, but to realise that potential something esle is needed: Your website needs to be promoted. This means creating a rich network of incoming links from sites that are already doing well with the search engines. The first process is often called “on-site optimisation”. Let’s call the second “website promotion”.

Both of these are essentlial. On-site optimisation on its own is not enough. Similarly, it will largely be a waste of time and money trying to promote a website that is not well-optimised.

All websites made by Handcrafted Websites are built with excellent on-site optimisation. This is part of our standard service, not something that is charged for separately. Website promotion is a separate issue. We are great believers in DIY and we would recommend you begin promoting your website yourself. The information on this page should help you make a start. Alternatively, we offer a website promotion service for new websites and for others that currently have a very poor ranking with the search engines.

DIY website promotion step 1: Find your niche & choose the right keywords

Before you actually begin your website promotion campaign, you need to choose the key phrases that you are going to target. The secret here is to start off with something suitably specific – something that accurately defines your niche. An example: Someone has a guest house in Morecambe called The Sands. Ideally they would like to appear on the top of page one whenever someone searches for “UK holiday accommodation”. As a short term goal, that just isn’t realistic. You need to learn to walk before you can run. A more realistic goal is to get onto the first couple of pages for “Morecambe bed and breakfast” searches, so “morecambe bed and breakfast” will be the key phrase (note: the search engines will ignore the captals and the order of the words, so highlighting “morecambe bed and breakfast” will also cover you for “bed and breakfast morecambe”).

Basically, there are two questions to bear in mind here. The first is: Which words are my potential clients most likely to type in the search box of Google, Bing, etc. when searching for my product/service? To answer this you need to put yourself in their position. They want to type as little as possible, but they also want to be as specific as possible so they don’t have to wade through lists of irrelevant sites.

The second question is: Which lists give me a realistic chance of getting on the first few pages? The competition for more specific phrases (e.g. “morecambe holiday cottage”) will be less intense, which means that although the pie to be divided between you and your competitors will be smaller, at least you will have a chance of taking a bite. In addition to being more geographically specific, you could target people looking for something “romantic”, something “pet friendly” or something with “cycle storage”, for instance if you are an accommodation provider.

After drawing up a short list of keywords, you need to set about creating a few incoming links. But what should those links look like? It might help to take a short class in link anatomy.

The anatomy of a link

Let’s have a look behind the scenes at the code for a link to really understand what a link on a web page is made of. Here is the code for a link.

<a href=”http://www.my-morecambe-guest-house.co.uk” title=”Morecambe bed and breakfast at The Sands”>Morecambe bed and breakfast</a>

Like most of the code for web pages it is made of tags that each begin and end with angle brackets: <a> </a> The “a” in the opening and closing tags tells the browser that this is a link (or anchor – “a” for anchor). On the web page this would appear as: Morecambe bed and breakfast.

The words that appear highlighted in the browser window are known as the anchor text. This is one of the places where we need to highlight our keywords. If our business name has no keywords in it, we want to avoid having links that only have the business name as the anchor text, like so: The Sands. Links like that will help us get to the top of the list for “the sands”, but that is not what we want.

You will see that within the opening tag there is also a link title. Not every link has a title, but titles for links boost their SEO value. The title text appears in a little popup if you mouse over the link. Mouse over the link to see the title text pop up. The link title is another place to highlight our keywords.

The HREF attribute of the tag tells the browser which web page to go to when the link is clicked. It needs to begin with http:// or https://.

Now that we know about anchor text and link titles, let’s look at some places where we can create some incoming links.

Links from social bookmarking

One of the easiest ways to create incoming links is to use some of the many social bookmarking sites. These are sites where people can make a note of the web pages they like and can also see which pages are the most popular with the rest of that particular online community.

Social bookmarks play a dual role in your website promotion campaign. Firstly, each bookmark functions as a nice incoming link. Secondly, by listing your site/page with that service you make it easier for other users of that service to find your website.

To use the social bookmarking services you will need to register with each one (for free) before you can bookmark your web page.

SPAM WARNING
In promoting your website you are going to register with a large number of organisations that may or may not be 100% trustworthy, and you are going to have to give them a valid email address when you register. There is a risk here that your address gets passed onto spammers and your inbox is soon inundated with spam. So: Don’t use your most important personal or business email addresses when registering. Head over to one of the free email services (like ymail.com) and create a free email address that you can dispose of later if it becomes hijacked by too many spammers.

As an example, let’s look at Google Bookmarks. As with all the bookmarking services, you need to create an account first before you can use the service. You will need a general Google account for lots of things, so if you don’t already have one, create one here: https://accounts.google.com/SignUp?hl=en-GB.

Then head over to Google Bookmarks here: https://www.google.co.uk/bookmarks/.

Find the link to Add A Bookmark, click it, and you will see a form like the one below:

Google bookmark form

Name/Title – this doesn’t have to be the same as the page title. It should highlight some of your key phrases.

URL – the full web address for the page you are bookmarking (beginning http:// or https://). It is what you see in the address bar of your browser. If you are bookmarking your home page, it should look like: https://www.mynewwebsite.co.uk/

Labels/Tags – these are used by the social bookmarking site to categorise links. Caution: Before typing anything here find out how this particular site wants multi-word tags separated. Some bookmarking systems want multi-word tags/labels in quotes or separated by a comma, others want you to press Enter after typing each tag/label. Note also that the most relevant labels/tags might be more general than the key phrase you are using with Google search.

Notes/Comment/Description – enter a longer description of the page that accurately describes the content of the page while also incorporating those keywords again.

All the social bookmarking systems use similar systems for recording details of bookmarked pages.

Use your favourite search engine to find recent lists of recommended social bookmarking sites. Here is a short list of the sites that we have found useful in the past.

Social bookmarking sites come and go, and some of them look very dodgy, so exercise some caution before signing up. If you see a big flashing ad at the top of the page saying you have won a huge amount of money because you are the lucky billionth visitor, click the back button of your browser and look elsewhere.

Points to bear in mind:

1. There are good psychological and SEO reasons for taking this link building campaign slowly. Add a couple of links a day and see this as the beginning of an on-going campaign.
2. Don’t copy and paste the same titles and descriptions each time. Vary the text slightly. The search engines are on the lookout for duplicate content and will penalise it.
3. Do it manually. There are automated bookmark submission tools on the market. They would save time, but the results might not be as good (e.g. because of duplicated text).

Make the most of social networking sites (facebook, twitter, etc.)

These are sites where the emphasis is on creating a network of online contacts and “friends”. You may well feel that the social media are symptomatic of the the decline of Western civilisation, but success online will be much, much harder without a number of active and well-connected social media accounts.

Four popular social networking sites are:

With Google Plus, Facebook and LinkedIn you first need to create a personal account and then you will be able to create a page for your business. (To create a business page on Facebook after creating a personal page, log out, then go back to the log in page and find the tiny link that appears under the log in/sign up form on the welcome page).

*For some good info and advice about setting up Google Plus business pages see this article.

When setting up accounts and business pages with these services look carefully in the profiles section for places for you to write a keyword-rich description of your business and include a prominent link back to your home page. Write a few posts/tweets about the business, include some key words and include another link back to the home page in each.

Each of these services work best when used as mini-blogs. In other words, to get the most from them going forward you need to be writing little snippets of news from time to time. Some of those snippets can include links back to your site. Aside from those links, if people find your little snippets interesting, they may look at your profile and see there your link to your site and click it to find out more (so make sure you fill out a profile and include a link to your site).

A “Must”: Get a Google Business Listing

If you put “morecambe holiday cottage” in google.co.uk, you will see a map and a list of holiday businesses at the top of the first page of results, before the actual search results are listed. To get onto that map and be listed on that page-one space, you need to register for a Google Business Listing. Start the process here: https://www.google.co.uk/intl/en/business/. The process involves a postal verification of the business address, so it takes some time, but it is worth it. (Tip: Give the address of the holiday property as the address of the business – things can get complicated if the two are different.)

Links from directories

Some directories specifically aim to list businesses. Look for ones that list other businesses like yours and that are also geographically relevant. Be careful to list your business in the most appropriate category. There are some paid listings worth considering (e.g. yell.co.uk) but before considering those, try these free ones:

Aboutus.com is a website that allows people with websites to create a page about their website. Pop over and create a page for your website. Choose keyword-rich categories, include a good description of the business with your geographical reference, and include a link to your home page.

Links from review sites

If you sell a product or provide a service, there will be a website where people can leave reviews about it. If happy customers are not spontaneously filling these sites with glowing reviews and including links to your site, you could perhaps encourage one or two people to make up for this oversight. You can use your favourite search engine to find the most relevant review sites. However, not all of them enable you to post a link. Here are a few sites for holiday reviews.

Note that a listing on Tripadvisor (and Tripadvisor often gets its listings high up in the search engine results) is no longer free. At the time of writing, holiday accommodation providers have to pay for a listing with Flipkey, which then results in also being listed on the Tripadvisor site.

Links from blog comments

If you have a UK travel-related website, put “uk travel blog” in your favourite search engine to find a few interesting and popular blogs. Then look for interesting posts that you could add a comment to. Lots of people leave comments like: “Great post! Thanks for sharing” but it would be better if you had a more interesting point to make in your comment.

There is usually no point including a link in the body of a comment (because this is often considered spam and blogging systems take steps to neutralise it). However, many blogging systems allow you to enter your website URL when you specify a username for the commenting system. Readers will then be able to click on your username and find your website. You might want to consider using a name that includes one of your keywords instead of your favourite nickname.

Links from your own blog

You could start your own blog. It would involve putting up short, interesting pieces on the web, and in some of these you can include links back to the relevant pages on your site. However, for this to workAs part of your blog promotion campaign, you would need to get your blog listed with a fair number of the blog directories (like technorati). This is a lot of extra work, but a well-written, newsy blog can attract regular readers whereas a fairly static brochure website has nothing to encourage repeated visits.

If you have the time and the literary inclination, you can set up a blog for free at www.wordpress.com. There are other places that offer blogs for free, but we recommend WordPress.

Note that you will have to promote your blog and the individual posts (using the above website promotion techniques) otherwise no one will find it. Use the social networking and bookmarking sites for this. Find related blogs and leave comments to attract visitors to your blog.

Link baiting

This refers to putting up material on your website which proves so interesting or useful to your visitors that they spontaneously create incoming links as part of the natural process of recommending your page to their friends and readers. This is the ideal path to success on the web: You upload interesting stuff and the incoming links just mushroom.

Publish an article

Have a look for sites that let you publish an informative article, and include a link back to your site. One such site is: www.hubpages.com

Once, again you will have to promote that new webpage so it gains some value that can then be passed back to your site via the link, and also so that it attracts visitors/readers.

Reciprocal links & links pages

Businesses that are promoting related products and services can help each other by setting up reciprocal links – “You link to me and I’ll link to you.” How should this be done though? It isn’t a good idea for the two of you to create a page entitled “Links” and then list each other on those pages. The best approach is to create a page with genuinely informative content and a more useful page title. A local adventure centre, for instance, could link to your holiday cottage website on a page dedicated to accommodation in the area, with a few paragraphs of keyword-rich text including a recommendation of your accommodation (and others). That would also be a page that visitors to the site are more likely to actually read, and so it could actually drive more traffic your way (regardless of the SEO benefits). To reciprocate you could include a paragraph about the adventure centre on you activities page with a link to their site. If you both have blogs, you could each agree to write a post about the other’s business.

The most valuable links are those embedded in real content that people might actually find useful, so try to avoid situations where you end up just having to add a link to a list.

When arranging quality reciprocal links with your business contacts make sure they set the link up with good anchor text and remember to include a title in the link, and make sure that the title of the page has some relevance to the service that you are offering. Give them the code for the link so they get it right.

Isn’t there a quicker fix?

You may come across ads promising an amazing boost to your Google ranking overnight. These need to be treated with caution. The systems at Google and elsewhere are continually being developed to weed out sites that use techniques to create an artificial impression of either extreme relevance or extreme popularity (sometimes referred to as “black hat techniques”, and the people offering quick fixes are likely to be wearing black hats) .

Because of this, our advice is to ignore the ads and be patient. With your own hand-made social bookmarks, social networking, reviews, comments, blog posts, genuine directory listings, embedded reciprocal links, etc you can slowly raise the visibility of your site, increase the traffic, and boost your website’s listing. This takes time, but it is safer, doubtless more effective in the long run and certainly cheaper than paying for a dubious “quick fix”.

How can I beat the competition?

Before you try to beat your competitor it might do to learn from him/her. How? One step is to see what sort of incoming links they have gathered. To do this just type their web address in Google and look down the list to see the sites that mention them or link to them. Look at the sites and see how to get your link included or your business mentioned.

How can I gauge the success of my efforts?

Of course there are two criteria of success: your traffic figures and the position of your site in the search engine listings for your most important keywords. In relation to the latter, if you can’t see your page in the search engine listing for Google, try this Google position tool (it can give a useful indication although the results are not necessarily 100% accurate).

Another useful (and free) tool is the Google Analytics service. This provides you with detailed stats about your visitor numbers together with how many people arrived at your site from the search engines together with the search terms they used. If you sign up for Google Analytics you will need to add a few lines of code to your pages. Handcrafted Websites can do this for you.

When will I be able to relax?

This depends on your competitors. If others a few rungs below you are busy building up their links and furiously optimising their pages for search engines, you might find yourself slipping back again. You will need to keep an eye on your position in the list and make sure that your rivals are not getting the edge.

Redirecting HTTP to HTTPS Using .htaccess File: Step by Step

Redirecting HTTP to HTTPS Using .htaccess File: Step by Step

Chrome and Firefox have started showing insecure warnings on sites without SSL certificates. Without SSL, your website will show insecure to the visitors. Therefore, using an SSL-encrypted connection for safety, accessibility or PCI compliance reasons is necessary. It becomes very important to redirect from HTTP to HTTPS.

Learn More: Why SSL is Critical?

In order to force your web traffic to use HTTPS, edit the codes in the .htaccess file. Before we move onto redirecting HTTP to HTTPS, here’s how you can edit .htaccess file. If you already know skip to Redirection steps.


Editing .htaccess File

There are instructions/directives in the .htaccess file that tell the server how to act in certain scenarios and directly affects how your website functions. Common directives in .htaccess file:

  • Redirects
  • Rewriting URLs

Ways to edit an .htaccess file:

  1. Edit the file on your computer and upload it to the server using FTP.
  2. Use “Edit” mode in FTP program that allows you to edit a file remotely.
  3. Use a text editor and SSH to edit the file.
  4. Use the File Manager in cPanel to edit the file.

Editing .htaccess in cPanel File Manager

Note: Backup your website in case something goes wrong.

  1. Login to cPanel
  2. Files > File Manager > Document Root for:
  3. Now select the domain name you want to access
  4. Check “Show Hidden Files (dotfiles)”
  5. Click “Go”
  6. After a new tab or window opens, look for the .htaccess file.
  7. Right click on the .htaccess file and click on “Code Edit” on the menu.
  8. A dialogue box may pop up asking about encoding. Click “Edit” button to continue.
  9. Edit the file
  10. “Save Changes” when done.
  11. Test your website to make sure it is done correctly. In case, there is an error, restore to the previous version and try again.
  12. Once you are done, click “Close” to close the window.

Redirecting HTTP to HTTPS

1. Redirect All Web Traffic

If you have existing code in your .htaccess, add the following:

2. Redirect Only a Specific Domain

For redirecting a specific domain to use HTTPS, add the following:

3. Redirect Only a Specific Folder

Redirecting to HTTPS on a specific folder, add the following:

Note: Replace “yourdomain” with your actual domain name wherever required. Also, in case of the folder, replace /folder with the actual folder name.

Top Best 50 Free Search Engine Submission Sites List 2018

Top Best 50 Free Search Engine Submission Sites List 2018

Search Engine Main Part Of Internet Many Search Engine But Google is On Top.Web search engine is a software system that is designed to search for information on the World Wide Web.its work is Different.People Find Things with Keywords and Search Engine Provide Result.The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.Top free search engine submission website list.  These site help to your website visibility on top search engine.


Crawling : Search engines use search engine spider or web crawler to crawl the web. Crawling means to reach to every possible page on web to display in search results.it is Main Factor in Search Engine.
Indexing :Once search engine spider or web crawler crawls the web pages, it includes it in its database and index it according to keywords.Search Engine Index your Site and Pages After That it Show on Search Engine.
So it’s better to submit your content to search engine submission list to make sure that it can be crawled and indexed correctly and quickly.

Best Free Search Engine Submission Sites

Google :  https://www.google.com/webmasters tools /submit-url
Bing :      http://www.bing.com/toolbox/submit-site-url
Yandex :  http://webmaster.yandex.com/addurl.xml
Baidu :  http://zhanzhang.baidu.com/sitesubmit/index
Yahoo! Search :  https://search.yahoo.com/info/submit.html
DMoz : http://www.dmoz.org/
Sogou :  http://www.add-url.fr/submit-url-to-sogou.html
Exalead  : http://www.exalead.fr/search/web/submit/
Gigs Blast : http://www.gigablast.com/addurl
InfoTiger :-http://www.infotiger.com/addurl.html
ActiveSearchResults  :http://www.activesearchresults.com/addwebsite.php
ScrubTheWeb : http://www.scrubtheweb.com/addurl.html
EntireWeb : http://www.entireweb.com/free_submission/
Official : http://www.official.my/addurl.php
ExactSeek http://www.exactseek.com/add.html

Free Search Engine Submission Sites

1. http://www.excitedirectory.com/submit.php
2- http://www.entireweb.com/free_submission
3. http://www.jayde.com/submit.html
4. http://www.exactseek.com/add.html
5. http://www.whatuseek.com/addurl.shtml
6. http://www.scrubtheweb.com/addurl.html
7. http://www.anoox.com/add_for_indexing_free.php
8. http://searchsight.com/submit.htm
9. http://viesearch.com/submit
10. http://www.a1webdirectory.org/submit.php
11. http://search.sonicrun.com/freelisting
12. http://mastermoz.com/register.php
13. http://onemission.com/
14. http://www.somuch.com/submit-links/
15. http://www.ghetosearch.com/add-url.php
16. http://www.freeprwebdirectory.com/submit.php
17. http://www.webworldindex.com/
18. http://linkcentre.com/
19. http://www.directory-free.com/submit/submit.php
20. http://www.info-listings.com/submit.php
21. http://www.onlinesociety.org/submit.php
22. http://www.infotiger.com/addurl.html
23. http://www.elitesitesdirectory.com/
24 . http://www.surfsafely.com/urladd.html
25. http://www.piseries.com/
26. http://www.intelseek.com/add_url_form.asp
27. http://www.kiwidir.com/submit.php
28. http://www.submit.biz/
29. http://www.247webdirectory.com/submit.aspx
30. http://www.blackabsolute.com/submit.php
31. http://www.9sites.net/addurl.php
32. http://www.rdirectory.net/submit.php
33. http://www.nexusdirectory.com/submit.php
34. http://www.sitelistings.net/submit.php
35. http://www.amfibi.com/addurl/
36. http://www.priordirectory.com/submit.php
37. http://www.ezistreet.com/submit/
38. http://www.businessseek.biz/page.php?page=submission-policy
39. http://www.onemilliondirectory.com/submit.php
40. http://www.illumirate.com/
41. http://www.synergy-directory.com/submit.php
42. http://www.gigablast.com/addurl
43. http://www.gainweb.org/submit.php
44. http://www.directoryfire.com/submit.php
45. http://www.triplewdirectory.com/submit.php
46. http://polypat.org/submit.php
47. http://www.towersearch.com/addurl.php
48. http://www.splatsearch.com/submit.html
49. http://addurl.amfibi.com/
50. http://www.ghetosearch.com/add-url.php
51. http://www.feedplex.com/add-url.php
52. http://www.claymont.com/asublegacy.asp
53. http://www.boitho.com/addyourlink.htm.en
54 . http://www.submissionwebdirectory.com/submit.php
55 . http://www.synergy-directory.com/submit.php
56 . http://www.onlinesociety.org/submit.php
57 . http://www.gainweb.org/submit.php
58 . http://www.intelseek.com/add_url_form.asp
59 . http://www.obln.org/submit.php
60 . http://www.priordirectory.com/submit.php
61 . http://www.cipinet.com/submit.php
62 . http://www.directoryint.com/
63 . http://linkpedia.net/submit.php
64 . http://www.snapcc.org/submit.php
65 . http://www.yoofindit.com/cgi-bin/add.cgi
Hope it will Helpful for you.if you Know Please Share with us via Comment.Give Your Feed Back. Thank you.

Definition of ‘Bounce Rate’

Definition: By definition, this means the number of single-page visits by visitors of your website. Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. He came, he saw and he went somewhere else. The visitor enters the website on the entrance page or the landing page. These visitors view only that single page and exit the site on that same page. For example, around 100 visitors read a particular news story yesterday, out of which 75 went to other pages while 25 did not. The bounce rate, thus, was 25%. Bounce rates are often used for measuring the performance of e-mails, websites, advertising campaigns, and particular landing pages. Bounce rate is measured in percentage.

Description: Bounce Rate Event tracking – Below are top visitor actions that can be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. – Clicks the back button – The visitor landed on your website and clicked on ‘Back’ and was redirected to the previous page. Hence navigated away from your website. – Closes the browser – The visitor saw your page/website – either found or couldn’t for the information they were looking for and closed the browser. – Types a new URL – The visitor typed in a different URL from your website and was redirected to a different page. – Does nothing – The visitor chooses to stay on the site and does no further activity.



Average session times out after 30min. – External link – The visitor clicks on a link to a page on an external website link. 2) Email Bounce Rate Bounce rate in terms of emails describes the percentage of email addresses in your subscriber list that didn’t receive your message. There are two types of email bounce – – Soft email bounce means that the intended email address is valid and has reached the recipient’s mail server. But it was temporarily rejected by the mail server due to reasons like – mailbox was full, a server was down etc. – Hard email bounce means that the intended email address in not valid or does not exist. And the message has been permanently rejected by the mail server.