Key Product Marketing Metrics – New Guide & Template
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and the 8 key metrics to track.
arketingNews Sponsor Update
Hi there,
The challenge of measuring product marketing succe=
ss is not a new one. Most leaders will admit how difficult it is to measure product marketi=
ng, even as marketing overall has become more data-driven and =
measurable. But product marketing is intertwined with every department, fro=
m sales to product to leadership, and involved in both strategy and tactics=
. This complexity creates quite a few challenges with establishing clear me=
asures of success.
While it is difficult, =
it is not impossible to measure the impact of product marketing. This new guide=C2=A0dives into each area we nee=
d to understand to create a blueprint for measuring product marketing succe=
ss, including:
The Role of Product Marketing
Challenges with Measuring Impact
Key Product Marketing Metrics
Qualitative vs. Quantitative Metrics
How to Overcome Measurement Challenges
This 20+ page guid=
e also comes with a companion Excel template to track and present the metri=
cs discussed in the guide. Download the free guide + template now to start =
evaluating your own product marketing success.
Download the Guide to Measuring Product Marketing Now
Enjoy!
Crayon Team
Crayon 268 Summer Street 5=
th Floor Boston MA 02210 USA
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