set your Google Ads CPC (Cost Per Click) bid to ₹1 per click.
Here’s how you can do it step by step:
1. Login to Google Ads
- Go to Google Ads and sign in with your account.
2. Choose the Right Campaign Type
- Select Search campaign or Display campaign depending on your goal.
- CPC bidding is available in both, but usually easier to control in Search campaigns.
3. Select Manual CPC Bidding
When setting up your campaign:
- Under Bidding, click Switch to Manual CPC (instead of default “Maximize Clicks” or “Maximize Conversions”).
- Manual CPC lets you set the maximum amount (₹1) you’re willing to pay per click.
4. Set Your CPC Bids
- In the Ad Group or Keywords section, you can manually enter the bid.
- Example: enter 1.00 INR as your Max CPC.
5. Adjust Keyword Targeting
- If you target very competitive keywords, ₹1 CPC might not get impressions.
- Instead, target long-tail, low competition keywords relevant to your business.
Example: Instead ofdigital marketing, tryaffordable digital marketing services in Patna.
6. Use Bid Adjustments (Optional)
- You can also lower or increase bids for:
- Device type (mobile/desktop)
- Location (only show ads in low-competition areas)
- Time of day (run ads in off-peak hours)
Important to Know
- Setting ₹1 CPC does not guarantee clicks at ₹1.
- If the competition is higher, your ad may not show at all.
- If the competition is lower, you may get clicks at even less than ₹1.
- Your ad position depends on Quality Score (CTR, Ad relevance, Landing page experience) + Bid.







