August 8, 2022 in Digital Marketing, Technology

WhatsApp Message Templates Examples (Transactional & Promotional) 

All the templates will have variable information inside curly brackets {{ }}. {{1}}, {{2}}, {{3}} etc., will be automatically replaced with the corresponding details from your database every time the message is sent. 

Account updates

When a subscriber makes changes to their account, such as adding their photo, editing their password, or their email, you can send a message to inform them about these changes.

1.

Hello {{1}}, We’ve received your password change request. Please remember the new password next time when you log in. If you didn’t make this change, please contact our customer support at help@companyname.com.

2.

Hello {{1}}, your account for {{2}} has been approved. You can now login with the details shared with you over email. If you are stuck anywhere, please reach out to us at {{3}}. 

Alert updates

These templates can be used for general business information. For example, updates on shipping, delivery, or any delays.

3.

Hi {{1}}, welcome to [company name]! We’ve received your order successfully. To keep you updated about the delivery of your order, we’ll be sending you messages via WhatsApp. If you have any queries, please contact support at [support email]. Happy to help you out. 

4.

Hi {{1}}, this is to inform you that the demo scheduled for {{2}} on {{3}} has been canceled due to technical issues. We’ll get in touch with you over the phone to reschedule it at the earliest. Sorry for the inconvenience.

Appointment updates

These are great to reduce no-shows or keep customers informed if there is any change in their appointment timing. It will reduce support tickets & frustration on the customer side. 

5.

Hello {{1}}! You have an appointment scheduled with us n {{2}} at {{3}}. Please reach 10 minutes in advance to complete any formalities. We look forward to seeing you there. 

6.

Hello {{1}}. Hope you are doing fine. You did not show up at your appointment on {{2}} at {{3}}. 

Please contact us at number {{4}} to reschedule or reply back to this message. Thank you.

Auto-reply

Auto-reply templates are used to keep customers informed about your accessibility during non-working hours or holiday periods. This helps customers stay informed about why you are not responding. 

7.

Thanks for your message! You’ve reached us outside of our working hours which are Mon-Fri, 9 am-7 pm. We’ll get back to you within 24 hours. Meanwhile, you can check out our FAQs to help resolve your query. 

8.

Hi {{1}}, thanks for contacting us. Our team of experts will reach out to you soon. Select the option below to schedule a call back with our expert or to explore our services. [Insert CTAs to schedule a call and explore services] 

Issue resolution

Your app broke down? Or there was a glitch in your software? Use these issue resolution templates to inform customers when issues are resolved or keep them calm that their accounts haven’t been affected. 

9.

Hello {{1}}, We are currently experiencing a technical issue concerning {{2}}. You could possibly experience some downtime. Our team is working hard to resolve the issue. We’ll keep you informed when it is fixed. 

10.

When the issue has been fixed:

The {{1}} issue has been resolved and all services on the app are up and running. If you still experience problems, let us know. We are happy to offer you further support!

Payment update

Give your customers peace of mind by letting them know when you’ve received their payment. It also confirms that their order has been received. Hence, you build a more trustworthy brand and reduce support tickets.

11.

Hello {{1}}, We’ve received your payment for order {{2}}. We’ll send you the tracking details in 24 hours and will ship your order for {{3}} as quickly as possible! 

12.

Hi {{1}}. This is a gentle reminder you that your payment for {{2}}, worth {{3}} is due on {{4}}. 

Personal finance update

If you are a financial institution (bank, fintech platform, or crypto exchange), you can use this template to keep your customers informed about their balance, upcoming deductions, or credit card bills. 

13.

Hello {{1}}, Your balance for debit account number {{2}} is ${{3}}. Thank you for being our valued customer. To check your credit card bill, please visit {{4}}. 

14.

Hello {{1}}. We have received your loan application of amount {{2}}. This is to inform you that we will be doing due diligence. Please reach out to us for any issues at {{3}}. 

Note: WhatsApp does not just allow every financial institution to use the WhatsApp Business API. Read their terms and conditions to find out if your organization qualifies for Whatsapp Business.

Reservation update

This template is perfect for hospitality businesses (bars, restaurants). Use these to inform customers that their table or room is ready or if there is any change in the schedule. 

15.

Hello {{1}}, Thank you for booking a table for {{2}} with us. Your dinner starts at {{3}}. If you want any changes to be made, please reply back or reach the reception telephone at {{4}}. See you! 

16.

Hi {{1}}, Your stay at our hotel on {{2}} is confirmed. Check-in time is {{3}}. We wish you a pleasant stay.

Shipping update

Who doesn’t love a message telling them where their order has reached and when it’s due for delivery. So use this template message to inform customers about their order status. 

17.

Hello! Your order has been shipped & is currently on its way to be delivered as quickly as possible. {{1}} will deliver your package to your address on {{2}}. Here’s the tracking code {{3}}. Enjoy your new product!

Ticket updates

When a customer submits a ticket, they expect quick a reply but that’s possible most of the time. So use this template to inform that about their ticket until a customer service rep gets back to them. 

18.

Hi {{1}}, Thank you for reaching out to our customer support team. We’ve received your query and will get back to you within {{2}} hours. 

Transportation update

If you run a transportation company, be it via land, water, or air, you can use this template to share the ticket, inform about pickup locations, any change in the timing or where customers can find their luggage. 

19.

Hi {{1}}, Your trip to {{2}} is coming up. Your flight will depart at {{3}} from Terminal {{4}} of airport {{5}}. Please reach the airport 3 hours before departure to avoid any delays. Wish you a pleasant journey ahead. 

20.

Hello {{1}}. Your {{1}} train from {{2}} to {{3}} is delayed by {{4}} minutes and is due to arrive at {{5}} at {{6}} on platform {{7}}. If you wish to reschedule, please write back here or call us at {{8}}. 

Promotional message 

Use these templates to send a promo code, run a sale or let your subscribers know about an upcoming event. 

21.

With more than {{1}} units sold, our product {{2}} is one of our best-sellers and an ABSOLUTE favorite among our customers! 

And that’s why we want to give a chance to everyone to experience it. This month, we are giving 20% off on {{3}}. Apply the code {{4}} on checkout. No minimum order is required. 

22.

Need to get beach-ready for summers? We are running a special sale on our collection of {{1}} & {{2}} for the next 24 hours. Use the promo code {{3}} to get your hands on the sassiest looking hats for your beach vacation. No string attached! Head over to the website to order now. 

Product launch message

Hype up your new product with this template. Use it to send subscribers to your website, see their response and validate your new idea. 

23.

It’s finally here! Today, we launched the much-awaited {{1}}. You can get your hands on it for the next 24 hours at a special launch discount of 30%. Offers last till stocks last. Order here {{2}}.  

Welcome message

Make a great first impression by welcoming your subscribers with a personalized message. Use the templates below.

24.

Hello {{1}}! Welcome to {{2}}. We are glad you chose us for {{3}}. 

Let’s connect on Instagram for some fun {{4}}. If you need anything, write to us as support@companyname.com 

25.

Hi there! Thanks for subscribing to our newsletter on WhatsApp.

As promised, here’s your {{1}} discount code to shop any item on the website — {{2}}. No minimum purchase is required. This discount code is valid for the next {{3}} months.