May 11, 2021 in Digital Marketing, Tips and Tricks

how to manage dynamic content id in facebook ads

Dynamic Ads

Dynamic Ads are ads dynamically created by populating an ad template with product information found in a data feed. This allows you to create thousands of ads without having to configure each of them individually. You can also use Dynamic Ads to target visitors based on how they have interacted with your website in the past.

The general steps for creating Dynamic Ads are:

1. Set up conversion tracking for the specific standard events and their parameter object properties listed below, then
2. Use the Commerce Manager to set up a dynamic ad set that targets those events

Requirements

• You must have a Facebook Page for the business that your dynamic ads will apply to.
• The pixel base code must already be installed.
• You must have access to the Facebook Ads Manager.

Standard Events

Before you can set up dynamic ads, you must first be tracking the following standard events. You must also include a parameter object with specific object properties with each tracked event.

Refer to the Object Properties section below to learn what values to assign to the required object properties.

Object Properties

content_type

The content_type object property’s value must be set to either product, or product_group, depending on how you will configure your data feed when you set up your product catalog in the Commerce Manager.

If you will be tracking events associated with individual products, set the value to product. If you are tracking events associated with product groups, set it to product_group instead.

For example, here’s how you could track a visitor who has added the product with the ID 201 to a shopping cart. The ID matches the ID for that product in the product catalog.

fbq('track', 'AddToCart',
  // begin required parameter object
  {
    value: .5,
    currency: 'USD',
    content_type: 'product', // required property
    content_ids: '201' // required property, if not using 'contents' property
  }
  // end required parameter object
);

content_ids

If you are using the content_ids property in your parameter object, its value should correspond to the product ID or product IDs associated with the action. IDs must match the IDs found in your product catalog. Values can be either single IDs, or an array of IDs.

For example, here’s how to track a visitor who has added products with the IDs 201 and 301 to a shopping cart. The IDs match the IDs for those products in the product catalog.

fbq('track', 'AddToCart',
  // begin required parameter object
  {
    value: .5,
    currency: 'USD',
    content_type: 'product', // required property
    content_ids: ['201', '301'] // required property, if not using 'contents' property
  }
  // end required parameter object
);

contents

If you are using the contents property in your parameter object, in a sub-object, you must include the id property, with the product ID or product IDs as its value, and include the quantity property with a number of product items being added to cart or purchased. IDs must match the IDs found in your product catalog. contents property value must be an array of objects.

For example, here’s how to track a visitor who has added a product with the ID 301, and two products with the ID 401, to a shopping cart. The IDs match the IDs for those products in the product catalog.

fbq('track', 'AddToCart', {
  value: .5,
  currency: 'USD',
  contents: [
    {
      id: '301',
      quantity: 1
    },
    {
      id: '401',
      quantity: 2
    }],
  content_type: 'product',
});

May 11, 2021 in Digital Marketing, Tips and Tricks

Use the Facebook event setup tool for web

After you’ve added your Facebook pixel base code to your website, you can use the event setup tool to set up standard events and parameters without the need to code. Only standard events are available now, and not custom events.

Before you begin

• Check that your website has a Facebook pixel installed.
• Make sure that you have admin permissions for the pixel.
• Turn off ad blockers in your browser.
• Make sure that your business is not in a regulated vertical.
• To set up content ID and content type parameters, a unique product identifier should be available either in your web page text or web page URL. For example, a product SKU or UPC. Content ID and content type parameters are only available for view content, add to cart, initiate checkout, purchase, search, add to wishlist and lead events.

Note: Facebook does not currently allow businesses in the following regulated verticals to use the event setup tool: investment banking and brokerage, insurance, financial services, retail, credit union and commercial banking, credit, financing, mortgages, pharmaceutical and health. Businesses in these verticals can set up events manually instead.

To use the event setup tool:

1. Sign in to your Ads Manager account.
2. Select Events Manager in the main menu.
3. Select the pixel that you’d like to use.
4. Click Settings.
5. Select Open event setup tool under Event setup.
6. Enter your URL and click Open website. The event setup tool will launch in your website browser.
7. Click Review by each suggested event and then select Confirm or Dismiss.
8. To add events that don’t appear in your suggested list, navigate your website as usual to find the buttons or web pages that you want. Select Track new button or Track a URL and follow the on-screen instructions.Note: When you set up an event on a button, you’re adding the event to all buttons with the same or similar text on your website.
9. Select an event.
10. Set up parameters for your event.
11. Click Finish setup in the event setup tool when you’ve finished.

To view your events, go to Events Manager, select your pixel and view your event graph and table. To test that your events are firing correctly, go to Events Manager, select your pixel, click the Test events tab and follow the instructions. Learn how to use the test events tool.