how to find low-competition keywords in India where ₹1 CPC is possible?

If you want to actually get clicks for ₹1 CPC or lower, you need to target the right keywords (low competition, but still relevant).
Here’s a step-by-step guide for India:

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Step 1: Use Google Keyword Planner

1. Go to Google Keyword Planner.
2. Select Discover new keywords.
3. Enter some seed keywords (e.g., “digital marketing”, “plumber services”, “wedding photographer” etc. depending on your business).
4. Set Location → India.
5. Set Language → Hindi + English.

This will show you average CPC for each keyword.

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Step 2: Filter for Low CPC Keywords

• Sort the keyword list by low CPC.
• You’ll often see:
  • Broad, generic keywords = ₹15–₹50 CPC (too high).
  • Long-tail keywords (more specific phrases) = ₹0.50 – ₹2.00 CPC.

Example:

• buy shoes online → ₹25 CPC (high).
• cheap sports shoes under 500 in Delhi → ₹1 – ₹2 CPC (low).

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Step 3: Target Long-Tail Keywords

Instead of short terms like “digital marketing”, use longer, location + intent keywords, like:

• digital marketing agency in Patna low cost
• best plumber service near me in Delhi 24x7
• affordable web development freelancer India

These have less competition, so your ₹1 bid has a chance.

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Step 4: Smart Structuring

• Create Ad Groups for specific keyword themes.
• Add Exact Match ([keyword]) and Phrase Match ("keyword") instead of Broad Match.
• Use Negative Keywords to avoid wasting money (e.g., free, jobs, salary, etc.).

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Example Results

For some industries in India, you can often find:

• Astrology, tarot → ₹0.80 – ₹2.00 CPC.
• Local services (like electricians, tuition classes) → ₹1 – ₹3 CPC.
• Regional searches in Hindi/Hinglish → even lower than ₹1.