Category: Digital Marketing

A low cost marketing medium is really effective and widely used. It encourages direct action Do not go for an email list. They mostly feature incorrect and irrelevant addresses and are just sheer waste of time. One should always seek permission to send emails, either by choosing  the opt-in process or maybe  a double opt-in.…

Not exactly a news item published on your website, but rather news worthy information is precisely a press release. It is written keeping in mind the media and the journalists. It might seem of not being of much use, but has lot of benefits. It helps in increasing the visibility of the app. The story…

To get the best results from your ads, try variations in proposition, target keywords, copy and title.  The ‘Create a Similar Ad’ feature by Facebook is designed to speed up the process whereas AdWords helps in optimising their display and measure the relative success of adverts in an ad group. This technique is useful for more…

Just like the SEO keywords, opt for similar keywords for Google ads. Use the ones which are less competitive because these offer the lowest cost per click.  With dozens of customers who have come and gone, it leaves you in a better state to calculate conversion rate and return on investment accurately. Make sure your…

While planning the advert copy, keep in mind the relaxed environment of Facebook. Avoid formal style and include more of social phrasing. With other marketing messages, focus on benefits and not features. Choose an image that is relevant to the topic and which is uncomplicated. If your target is Facebook Ads, enter up to twenty-five…

The best way for most web apps to start is by creating online ads. You can easily make them and around a fixed small budget. You just have to pay for the leads and most probably you might know or have knowledge regarding validated learning by testing viable product features with adverts: Effective call to…

Gone are the days when shopping meant planning it days before, going to endless shops, be it hot summers or chilling winters. Thanks to the web, things have changed. There has been a huge shift in the way people buy. One can shop from the convenience of home or office, whenever we feel like. To…

So you have tried it all? Be it printing flyers, sending e-mailers, facebook ads and so much more, but still, with no success in making your brand the next big thing in the market. Well, there isn’t one right way to for everyone. Every business is unique in its own way, so should be the…

It isn’t just the holiday season but in regular days are more or less a chaos for most of the eCommerce website owner. They are over loaded with apprehensions, expectations and not to forget headache too.  With never ending demands of customers and the inability to effectively manage the inventory is a constant struggle that…

We all at some point might have gone through this stage where we buy a certain product just because it is endorsed by some big celebrity. Just the fact that the name is associated with the product or service, one can suddenly see a surge in your website traffic. This is known as influencer marketing.…