A big change is going to come in the advertising system on Elon Musk-owned X (formerly Twitter). Now the price of ads on the platform will be fixed according to their vertical size. That is, ads that take up more space on the screen will cost more. According to Musk, this change is being made to improve the user experience and keep the feed clean. At present this rule has not been implemented, but it will be implemented soon.
Change in advertising price on X
July 1, 2025 in Technology