How to Successfully launch a Google AdWords Campaign?

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March 26, 2020 in Digital Marketing, Free Website Submission, Tips and Tricks

How to Successfully launch a Google AdWords Campaign?

One of the most powerful and vital tool of marketing is Google AdWords. It might seem like a daunting task and can leave you with so many questions and queries. With proper planning and implementation, it isn’t that difficult. Here are a few questions that might come across along with their answers. Let’s start

  • Who is your target market?

For a campaign to be really successful, one has to be really clear about the people or group that we are targeting. A deep research about your target market will help you in coming up with an effective campaign.

  • What is your offer?

Just like every successful campaign, one has to create or solve a problem. You should also focus on the fact that customers should get a clear idea that your product or service is the best compared to others. Depending upon different features and offers, one can run multiple campaigns.

  • What are the customers searching for?

Start thinking like your customer. Try and get into their shoes, as to what would they be typing while searching for something related to your product or service. For e.g. someone looking to buy ice cream  might search for offers ice cream, ice cream near XYZ (the location where the person stays) etc.

  • What is the objective behind this ad campaign?

One should be very sure about the reason behind launching the campaign. It can be to bring in more traffic, lead generation, increasing sales etc.

  • What should my customer do?

Figure out, what you really want your customers to do after seeing the ad. Now, that can be better sorted out, once you are clear about the objective behind the campaign. It can be to like the facebook page, to increase sales, register etc.

  • How will you make your customers take some action?

When you start planning your campaign or maybe writing it then make a list of the results oriented Call-to-Action (CTA). With a proper CTA, you will be in a better position to decide the ways you can motivate the potential customers. It can be regarding making an order online or giving a call. One can also motivate customers by offers, by highlighting USP’s or maybe with special discounts.

  • What are your competitors up to?

One should also be updated about your competition. The things that they are doing, is it successful or not, the new strategies etc. By analyzing these, you will understand where you might be going wrong and even regarding things that worked in your favour.

  • What is your budget?

Even if we want to escape this, the truth is business is also majorly about profits. Plan your campaigns according to your budget and the best way to utilize the amount. This will help a great deal in the long run.

  • What is the time frame?

At the planning stage, one has to be sure about the time period of your campaign. Though, it might vary depending on each campaign. As per the motive and requirement, one should know how long or short the time frame will be.

  • How to measure the results?

There are a no of ways in Google AdWords to track and check the campaign metrics. For e.g. the no of clicks, sales, email leads etc. This is how you can keep a tab on your success rate as well as if you are going wrong.

Hope, we have covered up most of the questions that might have or will come to your mind. No more waiting, start making campaigns and with time you will learn all the nitty gritty.  

March 26, 2020 in E-Commerce, Tips and Tricks

It’s not just the big brands that

Search yourself – To keep track of new content, you can Google search through your url or brand name. This same thing can be followed in Google Images too. Set up a Google Alert to keep track and be updated. In order to avoid clutter in your inbox, go for settings according to which notifications are mailed to you once a day.

Create Your Own Positive Online Presence – To start with, online reputation can be managed by claiming your free business listings on the major online directories and social media networks. No worries of shelling out a huge sum, one can share information that would present your business in a new light. This also ensures that you’re in control of the official voice of your business on different outlets. The best part about these big directories is that they tend to occupy a lot of the search results for your business name, pushing any potential negative reviews off the first page results.



3. Add New Content to Your Social Media Profiles – The work doesn’t just end by starting online social media profiles; one needs to ensure that it is updated with new content regularly. This is your identity and reflection in, thus your reputation. The content should be interesting, relevant a definitely bring out your positive side. You want to ensure they are current and show you in a positive light. Positive reviews on your website is also a great way to generate quality content.

4. Listen to What Others Are Saying about You – One should always be aware of what is being said about your business. You can always set a Google Alert on your business name to keep a tab. There are various other reputation management tools too that can be used.These  tools can not only track mentions of your business but even report on sentiment for your brand online.

5. Be Proactive, Not Reactive When Responding – There’s too much information and advice on exactly when to respond to negative public comments. A never ending debate to respond publicly or not is still on. Though one should avoid responding while one is aggressive, and not to forget never ever accuse a reviewer of being fake. Think about the whole situation; take as much time as you want before responding. One wrong comment can spoil the entire thing. Be very careful while responding.

Promote Yourself

Promoting your business through an excellent SEO strategy on your website, social media, blog and other websites can help you offset any negative comments in two ways. First, the positive and optimized content can show up higher than the negative comments on search engine results pages. Second, most people realize that no business is perfect. If you have a dominant number of positive reviews among a few negatives, your chances of losing a potential customer from the few critical comments is much less than if the negative reviews were the only reviews published.

Today, businesses are more vulnerable to online attacks on their reputation than ever before. Taking proactive actions to optimize positive reviews and manage negative ones will help you minimize this vulnerability.

Should I buy a farmland? Is it a good investment? With so much of information and advice, it can be really confusing. Here, we are sharing a few tips and information which can make it easier for anyone who wants to buy a farmland get a better idea and see it as one of the best forms of investment. To know more:

comment

The article was really helpful and informative. You have discussed a lot of important aspects that most of us have always wanted to know but ended up being more confused. I am also planning to invest in a farmland in Delhi-NCR, kindly suggest names of some good projects.

Few months back my father invested in a farm land in Delhi-NCR. Initially, we were also confused and had to go through a lot of research. After a lot of searching and visiting the places personally, we came to a final conclusion that Flora Farms was the best amongst all. Not only the price was reasonable, the location was perfect as well. With so much of development in the sectors of infrastructure, communication etc and many renowned companies planning to shift base to this place, this is the best where you can invest.

When I had invested in Flora farms, even I had no clue that it would turn out to be such an amazing experience. Though the biggest surprise was that within 2 years the price increased to more than double the amount I had purchased it for. It turned out to be a great investment and deal for me.

March 26, 2020 in Learning, Tips and Tricks

datatable change show entries number | disable sort datatable

aLengthMenu : This parameter allows you to readily specify the entries in the length drop down menu that DataTables shows when pagination is enabled. It can be either a 1D array of options which will be used for both the displayed option and the value, or a 2D array which will use the array in the first position as the value, and the array in the second position as the displayed options (useful for language strings such as ‘All’). 

$(document).ready(function() {
    $('#tbl_id').dataTable({
        "aLengthMenu": [[25, 50, 75, -1], [25, 50, 75, "All"]],
        "iDisplayLength": 25
    });
} );

iDisplayLength is now legacy. Use pageLength instead.

How to disable sort in datatable?

Note that this will disable sorting all around, so there is no need to disable it on individual columns. 

$('#jTable').dataTable({ "bSort" : false } );

Sorting apply per field, is: 

$('#id-of-my-table').DataTable({
    "columnDefs": [
        { "orderable": false, "targets": [0, 4, 5, 6] },
        { "orderable": true, "targets": [1, 2, 3] }
    ]
});

March 23, 2020 in Only Happened In India, Tips and Tricks

अकबर-बीरबल और कोरोना: ज़रूर पढियेगा दोस्तो 🙏🙏

एक बार मुगल बादशाह अकबर और उनका अति प्रिय मंत्री बीरबल दोनों शतरंज खेलने बैठे। दोनों के बीच यह शर्त लगी कि उन में से जो भी व्यक्ति शतरंज की यह बाजी हारेगा, उसे जीतने वाले की इच्छा के अनुसार जुर्माना चुकाना होगा। इसी क्रम में पहले बीरबल बोला जहांपनाह यदि आप जीत गए और मैं हार गया तो हुकुम फरमाएं कि मैं आपको क्या जुर्माना चुकाऊंगा ? बादशाह ने जवाब दिया बीरबल यदि यह बाजी मैं जीता और तुम हारे तो तुम्हें, जुर्माना स्वरूप मुझे सौ स्वर्ण मुद्राएं सौंपनी होगी। इस पर बीरबल ने हां में गर्दन हिलाई ‌। अब बारी बीरबल की थी, वह बोला जहांपनाह यदि इस बाजी में आप हारे और मैं जीता तो आप मुझे जुर्माने के रूप में शतरंज के 64 खानों में गेहूं के दाने रखकर चुकाएंगे‌ लेकिन इसमें मेरी एक छोटी सी शर्त यह रहेगी कि आपको शतरंज के पहले खाने में गेहूं का एक दाना रखना होगा, दूसरे खाने में पहले के दुगने दो दाने, तीसरे खाने में दो के दुगने चार दाने, चौथे खाने में चार के दुगने आठ दाने, पांचवें खाने में आठ के दुगने सोलह दाने। ऐसे करते हुए शतरंज के सभी चौसठ खानों में गेहूं के दाने रख कर वे सारे गेहूं के दाने जुर्माना स्वरूप मुझे सौंप दें। बस यही मेरी शर्त है। बीरबल की इस छोटी सी मांग को सुनकर बादशाह अकबर ने जोरदार ठहाका लगाया और बोला बीरबल मुझे तुम्हारी यह शर्त मंजूर है। इसके बाद शतरंज का खेल शुरू हुआ। अब संयोग देखिए कि शतरंज की उस बाजी में बीरबल जीत गया और बादशाह अकबर को हार का मुंह देखना पड़ा। अब बारी आई हारने वाले को जीतने वाले का जुर्माना चुकाने की। हारने वाले अकबर बादशाह ने बड़े ही अहंकार के साथ अपने खजांची को हुकुम दिया कि वह बीरबल को शर्त के अनुसार शतरंज के चौसठ खानों में गेहूं के दाने रख कर कुल दाने चुका दें। बीरबल की इस शर्त को पूरी करने के दौरान अकबर बादशाह का खजांची थोड़ी ही देर में पसीने-पसीने हो गया। फिर वह अकबर बादशाह के सामने हाथ जोड़कर खड़ा हो गया और बोला जहांपनाह हम हुकूमत का सारा खजाना खाली कर लें तो भी बीरबल की इस शर्त को पूरी नहीं कर पाएंगे। अकबर याने सुल्तान-ए-हिन्द को खजांची की बात पर विश्वास नहीं हुआ लेकिन जब खुद उसने 64 खानों की जोड़ लगाई तो उसका मुंह खुला का खुला रह गया।

 आप भी शायद मेरी बात से इत्तेफाक नहीं रख रहे हैं। चलिए मैं आपको समझाता हूं। बीरबल की शर्त के अनुसार जहां शतरंज के पहले खाने में गेहूं का केवल एक दाना, दूसरे खाने में दो दाने, तीसरे खाने में चार दाने ऐसे रखे गये थे वहीं शतरंज के सबसे आखिरी अकेले चौसठवें खाने में गेहूं के 9223372036854775808 दाने रखने पड़ रहे थे और एक से लगा कर चौसठ तक के सभी खानों में रखे जाने वाले गेहूं के कुल दानों की संख्या हो रही थी 18446744073709551615. जिनका कुल वजन होता है 1,19,90,00,00,000 मैट्रिक टन जो कि वर्ष 2019 के सम्पूर्ण विश्व के गेहूं के उत्पादन से 1645 गुणा अधिक है।

 साथियों, वृद्धि दो तरह की होती है। पहली संख्यात्मक वृद्धि और दूसरी होती है गुणात्मक वृद्धि। यदि शतरंज के चौसठ खानों में क्रमशः 1, 2, 3…..62, 63, 64 कर के प्रत्येक खाने में उसकी संख्या के अनुसार गेहूं के दाने रखे जाते तो सभी 64 खानों में रखे गेहूं के कुल दानों का योग होता मात्र 2080 दाने और यह कहलाती है संख्यात्मक वृद्धि जबकि बीरबल के द्वारा बताई गई गणना कहलाती है गुणात्मक वृद्धि। जहां संख्यात्मक वृद्धि में 64 खानों का योग मात्र 2080 दाने होते हैं वहीं गुणात्मक वृद्धि में तो मात्र 11 खानों का योग ही 2047 दाने हो जाता है।

 कोरोनावायरस की वृद्धि को आप संख्यात्मक वृद्धि समझने की भूल कभी मत करना। हकीकत में कोरोनावायरस की वृद्धि एक गुणात्मक वृद्धि है इसलिए कोरोनावायरस को हल्के में ना लें। इस सम्बन्ध में आप जरा गम्भीर हो जाएं और मेहरबानी करके आगामी एक

पखवाड़े तक अपने परिवार के साथ अपने घरों में ही बने रहें। इससे ना केवल आप खुद सुरक्षित रहेंगे अपितु इस महामारी को फैलने से रोकने की आप एक अहम कड़ी भी बनेंगे क्योंकि इस महामारी को फैलने से रोकने के लिए एक कड़ी को तोड़ना ज्यादा फायदेमंद है, ज्यादा जरूरी है।

March 8, 2020 in MySql, Tips and Tricks

how to add auto_increment in mysql existing table

I have a pre-existing table, containing ‘fname’, ‘lname’, ’email’, ‘password’ and ‘ip’. But now I want an auto-increment column id. However, when I enter:

ALTER TABLE `myTable` ADD COLUMN `id` INT AUTO_INCREMENT UNIQUE FIRST;

March 2, 2020 in Tips and Tricks, Ubuntu

varnish remove from ubuntu 18.04

uninstall or removes an installed varnish package itself from Ubuntu 

$ sudo apt-get remove varnish

remove varnish and it’s dependent packages which are no longer needed 

$ sudo apt-get remove --auto-remove varnish

use with purge options to varnish package all the configuration and dependent packages will be removed 

$ sudo apt-get purge varnish

purge options along with auto remove, will be removed everything regarding the package 

$ sudo apt-get purge --auto-remove varnish
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Email : adityaypi@yahoo.com, Mobile : +91-9555699081

February 26, 2020 in Tips and Tricks

Add promo video to your google play store listing

You can add a promotional video to your store listing by entering a YouTube URL in the “Promo video” field. A promo video isn’t required, but it’s highly recommended as a fun, engaging way to show features of your app to potential users.

Need to know

Here are the most important things to keep in mind when adding a promo video:

  • Turn off monetization for the video. When users browse Google Play, we want them to see your app, not someone else’s ad.
  • Use a video’s YouTube URL, not a YouTube playlist or channel URL.
  • Don’t use an age-restricted video.
  • Use a video’s full YouTube video link instead of a shortened link.
    • Use: https://www.youtube.com/watch?v=yourvideoid
    • Don’t use: https://youtu.be/yourvideoid
  • Some sections of Google Play show groups of recommended games using videos. For a game to be eligible to be shown in these sections, use a video that’s filmed in landscape orientation

Monetized Play Store videos

Developers with a video in their store listing must disable ads by November 1, 2019 to keep the video eligible to be shown on Google Play. If your videos are monetized (that is, enabled for monetization on YouTube or containing copyrighted content with monetization claims), they may show ads, which can be confusing for users.

To keep your video active, you’ll need to:

  • Turn off monetization in your video, or
  • Upload a different video without monetization claims and update the URL in the Google Play Console.

Please note that if your video uses copyrighted content, turning off monetization for your video may not be enough to prevent ads. In that case you will need to use a different video without copyrighted content with monetization claims.

If your video is monetized or uses copyrighted content and you do nothing, your video will no longer play on your store listing after November 1, 2019.

Where it’s displayed

Your promo video is displayed before your screenshots on your app’s store listing and promotional areas on Google Play. Users can watch your promo video by selecting the Play button that overlays on your feature graphic.

Tips

  • Keep your videos short (30 seconds to 2 minutes) and focused on the most compelling features first.
  • If you have a device running Android 4.4 Kitkat or above, use the adb shell command screenrecord to capture video directly from your device.

February 26, 2020 in Tips and Tricks

when featured image display in google play store listing

To publish an app and have it be featured anywhere on Google Play, a feature graphic is required. Your feature graphic is a powerful tool to show off your creative assets and attract new users.

Important: To display a feature graphic on your app’s store listing, you also need to add a promo video.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

Where it’s displayed

Your feature graphic is displayed before your screenshots on your app’s store listing. If you’ve added a promo video, a Play button will overlay on your feature graphic so users can watch your promo video.

Tips

  • Don’t include any copy or important visual information near the borders of the asset – specifically near the bottom third of the frame.
  • If adding text, use large font sizes.
  • Your graphic may be displayed alone without the app icon.

February 22, 2020 in Free Website Submission, Tips and Tricks, Ubuntu

how to map ip address to domain name in ubuntu

ubuntu@nonames:/etc$  hostname --fqdn
nonames.com
ubuntu@nonames:/etc$

Setting your hostname:

  • You’ll want to edit /etc/hostname with your new hostname.
  • Then, run sudo hostname $(cat /etc/hostname).

Setting your domain:

  • Then, in /etc/resolvconf/resolv.conf.d/head, you’ll add then line domain your.domain.name (not your FQDN, just the domainname).
  • Then, run sudo resolvconf -u to update your /etc/resolv.conf (alternatively, just reproduce the previous change into your /etc/resolv.conf).

Both:

Finally, update your /etc/hosts file. There should be at least one line starting with one of your IP (loopback or not), your FQDN and your hostname. grepping out ipv6 addresses, your hosts file could look like this:

127.0.0.1 localhost
1.2.3.4 service.domain.com service
ubuntu@nonames:/etc$ hostnamectl
   Static hostname: nonames.com
         Icon name: computer-vm
           Chassis: vm
        Machine ID: 0edddc7ee9394aec8b44c30670b611c5
           Boot ID: 4bdaebcdf36a487792fc02abf1a6b958
    Virtualization: xen
  Operating System: Ubuntu 18.04.3 LTS
            Kernel: Linux 4.15.0-1060-aws
      Architecture: x86-64