CTR stands for Click-Through Rate, a crucial metric in digital marketing and advertising that measures how often a user clicks on a specific link or ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions (views) and expressed as a percentage. A higher CTR generally indicates that the ad or link is more engaging and relevant to the target audience.
Here’s a more detailed breakdown:
- What it measures: CTR quantifies how many people who see an ad or link actually click on it.
- How it’s calculated: CTR = (Number of Clicks / Number of Impressions) * 100
- Why it’s important: A high CTR suggests that your ad is well-targeted and engaging, leading to more traffic to your website or landing page. It also influences your ad’s Quality Score, which affects ad placement and cost, Semrush.
- Where it’s used: CTR is used in various digital marketing channels, including online advertising (like Google Ads), email marketing, and search engine optimization (SEO),
