To get backlinks, create high-quality, link-worthy content and then actively promote it through strategies like guest blogging, broken link building, and reaching out to influencers and journalists. You can also earn links by providing testimonials, getting listed in directories, and leveraging partnerships. Building relationships and engaging in your niche’s online communities also provides opportunities for backlinks.
Content and outreach strategies
- Create link-worthy content: Develop exceptional content like guides, research, or infographics that others will want to reference.
- Guest blogging: Write high-quality articles for other reputable websites in your niche and include a backlink to your site in the author bio.
- Broken link building: Find broken links on other websites and suggest your content as a replacement.
- Skyscraper Technique: Find a popular piece of content, create something even better, and then reach out to those who linked to the original.
- HARO (Help A Reporter Out): Respond to journalist queries by providing expert quotes, which can earn you a backlink and press mention.
- Run surveys or create original studies: Publish unique data that journalists and bloggers will want to cite in their own articles.
- Promote on social media: Share your content on social media platforms to increase visibility and encourage linking.
- Reclaim unlinked mentions: Find instances where your brand or website is mentioned without a link and ask for one.
Relationship and partnership strategies
- Build relationships: Engage with influencers and other thought leaders in your industry. They may be willing to link to or promote your content.
- Partner with other businesses: Collaborate with partners, suppliers, or customers on projects or campaigns that can lead to backlinks from their sites.
- Provide testimonials: Offer to write a testimonial for a product or service you use, which may result in a backlink from the company’s site.
- Participate in communities: Engage in forums like Reddit and Quora, and participate in online discussions to build authority and share links when appropriate.
Other methods
- Directory listings: Submit your website to relevant and reputable online directories.
- Internal linking: Link to other relevant pages on your own website to create a strong internal linking structure.
- «!nav>>Competitor backlink analysis: See where your competitors are getting backlinks and pursue similar opportunities.
